Featured Projects
Colgate Clip Strip concept
Colgate Shelf Tool concept
L’Oreal floor stand
KAO brands floor stand
KAO brands graphic layout
Triscuit conceptual art
Smuckers Holiday destination
Ethel M display fixture
ACE baguette rack
Bauer foot scanner
SteelTek bay area
Goodness Knows permanent counter
Goodness Knows permanent floor stand.
KCG in-aisle section.
Home Depot tool endcap.
Hershey's permanent floor stand.
Professional Experience
Summary
With over two decades in the display industry, I've mastered the art of creating impactful displays that captivate consumers and boost sales. My experience covers various industries, including cosmetics, pharmaceuticals, and food. I usually start with hand sketches, analyzing the project and brand to craft unique designs. By leveraging 3D modeling and realistic color renderings, I bring these concepts to life, ensuring they stand out in any environment.
Work Experience
Associate Creative Director
The Central Group, Mississauga, Ontario, Canada
May 2023 - Present
Led a team of designers, ensuring the highest quality of work and successful client presentations.
Oversaw creative ideation and rendering, mentoring team members and setting up client presentations.
Conducted brainstorming sessions.
Sketched ideation concepts and developed ideas for temporary, permanent, and semi-permanent POP displays, fixtures, and in-store environments, leveraging an understanding of materials and production processes.
Senior Conceptual & Graphic Designer
The Central Group, Mississauga, Ontario, Canada
Oct 2012 - May 2023
Developed creative concepts, graphic designs, and display designs.
Conducted 3D modelling and rendering for various projects.
Sketched ideation concepts and created designs for temporary, permanent, and semi-permanent POP displays, fixtures, and in-store environments using a thorough understanding of materials.
Senior Designer - Freelance
Aquent/Vitamin T, Toronto, Ontario, Canada
May 2012 - Oct 2012
Engaged in various temporary, consulting, and contract design work, providing creative solutions for diverse clients.
Senior Designer / Art Director
Harding Display Corporation, Toronto, Ontario, Canada
Oct 2004 - May 2012
Generated and directed conceptual and graphic ideas for POP displays, store fixtures, and in-store marketing solutions.
Designed layouts for literature and created photorealistic digital color renderings and 3D models.
Sketched initial concepts and developed ideas for temporary, permanent, and semi-permanent POP displays, fixtures, and in-store environments.
Graphic and Structural Designer
Dexim Merchandising Group, Toronto, Ontario, Canada
Apr 2003 - Oct 2004
Created color renderings for POP displays and designed literature layouts.
Produced CAD drawings for corrugated and permanent displays.
Utilized sketching to create initial design concepts and developed ideas for temporary, permanent, and semi-permanent Point of Purchase displays and fixtures.
Created instruction sheets.
Jr Graphic Designer, Prepress, Production
Captain Printworks, Markham, Ontario, Canada
Mar 2002 - Apr 2003
Designed various business IDs, cards, posters and brochures.
Produced CAD drawings for corrugated and permanent displays.
Prepared final print art for production